marketing opportunities

TVOne offers its advertisers a number of advertising options to target their prospective customers so that they achieve maximum mileage for their rupee.

Commercial Airtime

Description: Airtime bought by advertisers for placing commercials during or between programs.

Packages: Periodic deals, spot advertising, run of day part (RODP) & run of schedule (ROS). TVOne also offers special packages for special days programming like Eid, Independence Day, etc.

Filler Branding

Description: Branding 2 to 3 minute segments, ranging from different topics on health, beauty etc.

Segment Branding

Description: Individually branding small program segments of magazine shows and format based shows.

Advantage: Provides more focus to advertising brands due to the exclusivity of individual segments.

Program Branding

Description: Branding programs prefixed with the advertiser’s brand name.

Advantage: Provides more exclusivity and focus to brands due to brand name associated with the program.

Day Branding

Description: Providing maximum exposure all day to the brand through high frequency of commercials, special messages, scrolls, break bumpers etc.

Advantage: Category exclusivity and maximum mileage for promoting important announcements about the brand.

Product Placement

Description: Featuring brands within program content, showing usage.

Exclusive Promotion

Description: Exclusive coverage of advertiser by TVOne, with no other medium involved. Joint promotions between TVOne and advertisers that may extend to OOH, radio and partner channels, promoting both, the channel & the advertiser.

Special Programs

Description: Programs providing special content and programs being run on special days and events like Eid, Cricket World Cup etc.

Events

Description: Special coverage of on-ground events organized by advertisers, including promotion, recording & airing of the event.